Welcome to the golden age of store beauty, after you’ll simply notice cheap launches that deliver. Simplest store makeup doesn’t sacrifice anything for an accessible value purpose. Give you solid color ranges and absolute trustworthy formulas to earn a permanent place in your routine. Its native CVS shelves offer wallet-friendly skincare and makeup products that are as smart as any luxury possibility. (For indisputable proof, just check out TikTok.)
Due to the purpose of lower cost, these brands also offer low stakes thanks to experimentation with colors, finishes, and textures that you can’t certainly contemplate. Whether you want to eliminate the hyper-shiny blush streaks that are everywhere in our feeds or endless chip-free nail options, drugstores have you covered. However, that doesn’t mean you’ll only notice trendy products here. Many daily essentials are stocked daily. And since these winners are a real bargain, you can buy backups at your leisure.
To slim down this year’s Glamor Beauty Award winners, our editors and a panel of judges reviewed each new blush, concealer, mascara, and lipstick, and came up with some solid decisions. The result: an inventory of the store’s best makeup merchandise, available on the go.
Top 17 Drugstore Face Types (Makeup | Dupes)!
Best Foundation: Nyx Cosmetics Total Control
Sale Price $14 on Ulta Beauty!
I’m a full coverage girl sometimes, however since my skin disorder has been tamed (thanks to spironolactone), I’ve opted for a skin-like sheer foundation. Fortunately, this Greek deity formula provides the Pine Tree State with the best of both worlds. I like it, but the pipette device controls how much product you use: one or two drops can give you a natural finish. But a handful more creates that perfect airbrushed look. Despite how many layers of the product I put on, my skin still sounds like it’s breathing. —Ariana Yaptangco, Senior Beauty Editor
Best Concealer: Revlon ColorStay Skin Awaken 5-in-1 Concealer
Sale Price $11.99 on Ulta Beauty!
I’m hard to please when it comes to concealer as I need one with serious coverage and a shiny, natural finish. This one checks all my boxes: it effortlessly covers both my dark circles and many pimples, yet doesn’t look thick or cakey. The finish is somewhere between matte and dull, so it’s a bit like real skin and doesn’t pick up dry patches or wrinkles during the day. The sponge tip device is absolutely pleasant to use and can simply be swiped across the face in place of the foundation during a pinch. Contemplate Pino State affected. —Bella Cacciatore, beauty author
Best Primer: Maybelline Fit Me! Matte + Poreless Primer
Sale Price $6.99 on Target!
My dry skin makes makeup application quite frustrating, so I’m always trying to find ways to make my favorite foundations look more beautiful and poreless. The light and elegant texture of this primer turn my skin into a dazzling canvas that extends the longevity of my makeup and maintains any caked or uneven texture. —Madison Werner, Contributor
Best Powder: L’Oréal Paris Infallible Fresh Wear Foundation-in-a-Powder
Sale Price $12.99 on Target!
I’ve been a longtime fan of the foolproof liquid formula, so I was a little skeptical when this powder version made its way into my feed. Can it extremely work for someone with dry skin and over some deep lines? the solution is yes! If you’re trying to find a full coverage foundation with a matte finish (but still look natural), this is it. I was pleasantly surprised by the coverage, strength, and cashmere-like finish. For dry skin varieties like Pine Tree State, I’ve found that it looks best with a hydrating, adherent foundation underneath. If you have oily or acne-prone skin, this foundation may be a project. Touch, TikTok. —Shanna Shipping, editor, business
Best Blush: Morphe Cream Blush
Sale Price $12 on Ulta Beauty!
Cream blush has a big moment, and it’s not hard to figure out why. It gives it that rocky shine while maintaining a nice color payoff. a touch goes a long way, and you can apply it by mistreating your fingers. This Morphe formula takes things a step further by virtually melting into the skin for a natural flush. The cream is extremely light, and the tube packaging makes it easy to regulate the product and apply it to the cheeks. My favorite shade is Leave a Comment, a gorgeous tile that makes Pine Tree State look like I’ve been to the beach (instead of, sadly, sitting at my desk). -YES.
Best Highlighter: Maybelline Instant Perfector Glow
Sale Price $12.99 on Ulta Beauty!
At first glance, this product can be a bit confusing. Is it an illuminator? A primer? A foundation? It looks like you’ll be able to use it for everything else, and that’s what makes it so nice. You’ll find it irresistible as a foundation that’s light on coverage and significant on shimmer or a rather tinted “canvas” layer under your regular foundation. My favorite thank you for using it is tackling makeup for that elusive glow that lights from within. It’s not shiny, but it imparts a rocky, contemporary glow that makes Pine Tree State look like I’m drinking green juice instead of bass and makes my cheekbones pop. Watch out, Bella Hadid. -BC.
Best Bronzer: E.L.F. Cosmetics Putty Bronzer
Sale Price $7 on Target!
These bronzers are incredibly easy to use and provide a super natural-looking glow that’s on par with products that triple the value. So they blend well and have a very nice color payoff while still managing to look natural on my skin. You’ll rarely notice a bronzer that’s versatile enough to wear everywhere, yet you’ll simply swipe the blendable formula across your lids or blend it with your foundation for an extra sunkissed result. -H.H.
Best Brow Pencil: Essence Baby Got Brow! Eyebrow Pencil
Sale Price $4.99 on Ulta Beauty!
I have used too many pencils that ended up making my brows look overly significant. So I was glad to finally find one that I like. The triangular angled tip helps Pine Tree State to apply more natural-looking strokes, and also the type of shades ensured that I found my best match. The spoolie at the top could be a and that helps blend my brows to an ideal shape. —Nathalie Kirsheh, Creative Director
Best Brow Gel: Uoma by Sharon C. One and DoneComplete Brow Styler
Sale Price $8 on Walmart!
I refuse to leave home without getting my eyebrows done. Depending on my mood, I’ll run a tinted gel through them for a brushed brow result or go all out filling them in with a pencil. I like that I will use either technique with this two-in-one Associate in Nursingd gel pen, or use each for a more defined result. —E.R.
Best Eyeliner: CoverGirl Perfect Point Plus Eyeliner
Sale Price $5.30 on LookFantastic!
A thick cat-eye brim was my go-to for almost a decade. But recently I’ve had a more self-conscious “kitten eye” look. A smaller brim means my liner selection is even more necessary as it has to be super precise. a good purpose is the most effective name for this liner; The purpose of the felt tip is therefore small and crisp, making it very easy to force a crisp, thin line every time. I like the charcoal color, a more delicate black attack that doesn’t go ash gray like many gray eyeliners do, and stays in place every day at the office or on a night of damp terpsichore. Plus, it’s only $6, so I don’t have to worry about refilling when I run out. -BC.
Best Eye Shadow: Physicians Formula Matte Monoi Butter Eye Shadow
Sale Price $12.49 on Ulta Beauty!
The Monoi Butter variety has long been one of my favorites due to its hardiness, pigmentation, and heady aroma that refreshes my memory of the tropics. The eyeshadow could stand out, and with six versatile shades that can be mixed. It’s a permanent staple in my makeup drawer. —Jessica Radloff, geographic area editor
Best Mascara: Maybelline New York Colossal Curl Bounce Mascara
Sale Price $12.10 on LookFantastic!
There’s nothing I hate: a clumpy lash look that flakes off. That’s one of the many reasons I’m in love with the Curl Bounce makeup prodigy. Separates lashes for optimal definition and fullness, helps keep my lashes curled, and provides fullness. —J.R.
Best Lipstick: L’Oréal Paris Les Nus by Colour Riche
Sale Price $6.99 on BedBathAndBeyond!
I used to associate lipsticks with a dreaded cakey feel. So for years I painstakingly lined my lips with a lip liner and blended it with the use of a balm. I wanted that creamy, hydrated feel, but my method required multiple applications throughout the day. To my surprise, I finally found a lipstick that will stay on all day while feeling deeply moisturized. The shades give Pine Tree State that “my lips but better” result that I don’t have to reapply at all! —N.K.
Best Lip Balm: Everyday Humans Big Mood Milky LipBalm
Sale Price $9 on Everyday Humans!
I am a Nursing Associate and an absolute nasty person when it comes to ointments so I was curious to use this SPF formula. Sometimes the inclusion of cream ends up in a chalky balm that doesn’t mix and absorb properly, however, that wasn’t the case in the slightest with this one. Thanks to oat milk and blue Xerophyllum, my lips stay soft, supple, and topped off with a delicate sheen. —Andrea Navarro, business author
Best Nail Polish: Essie Gel Couture
Sale Price $12 on Ulta Beauty!
I’m not a big fan of wearing colorful polish (you won’t see Pine Tree State on anything other than a nude mani), except for my shade selection, I need something easy to wear, take on, and last, and doesn’t need multiple coats. The Essie Gel confection range not only includes all of that but also comes in the most beautiful packaging that I need to let go of my self-importance. —J.R.
Best Tinted Moisturizer: Neutrogena Clear Coverage FlawlessMatte CC Cream
Sale Price $12.99 on Target!
As someone from the UN agency is suffering from pregnancy masks and physiological conditions. I notice that this CC cream is a game-changer. Developed by dermatologists, it covers everything from discoloration to scars to skin redness with a pleasing matte finish that won’t dry out or dull. I usually apply it with a brush or my fingers, then set it with a powder for an immature, even finish. The shade range is solid and the formula blends cleanly. —Lara Eurdolian, founding father of Pretty Connected
Best Lip Gloss: Morphe Make It Big Plumping Lip Gloss
Sale Price $12 on Ulta Beauty!
I love a high-shine, pigmented, easy-to-apply lip gloss that makes my lips overwhelmingly plump. The nice minty tingle of this gloss assures Pine Tree State that the great result is outstanding without being irritating. I notice a difference in the volume of my lips immediately. Whether applied alone or on top of my favorite lipstick for a hint of extra pigment and luscious shine.
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