Are you looking at how to Create an Online Store in 2021? We are not surprised. How to start an e-commerce store was one of the most requested tutorials by our audience.
The e-commerce industry is booming and current retail trends show that 51% of US citizens prefer online shopping. This is usually the easiest time to dive into an eCommerce business. If you are wondering how to start a web store, this guide is for you.
We’ve put together a step-by-step guide on how to start a web store below that you can use to start your own. You don’t have to be a tech whiz to participate. We guarantee that you will be able to create a web store without writing a single line of code.
To help you easily follow this guide, we have divided it into 10 different sections:
Chapter 1: Deciding What to Sell
Before you start creating a web store, you would like to make a decision about what you are going to sell. Choosing the right products to sell is vital to the success of your online store.
In general, you would like to sell products that Internet shoppers will want to buy. To help you identify what to sell in your online store, you’ll want to look at a variety of things, including:
- Market demand: Market demand describes the demand for a particular product and who wants to buy it. So if the market demand for a product is high, people are more likely to buy that product from your online store and also pay more for it. You will research market demand using a free tool like Google’s Keyword Planner tool. Type in keywords for a product, for example, “organic facial moisturizers.” If there is a high search volume for those keywords, it shows that there are tons of internet shoppers looking for that product.
- Competition: There can also be a high demand for a product, but if there is an excessive amount of competition, your online store will not stand out from the gang. Therefore, it is important to research your competition. Do a simple Google search for your product keywords and company appearance in the best search results. Determine how you will differentiate yourself from them to convince shoppers to buy from your online store.
- What’s Trending: If you start selling trending products in your online store, you’ll be ready to win over Internet buyers before your competition does. So stay ahead of the trends. You’ll visit websites like Amazon, eBay, and Etsy, and browse their “Hot” and “Hot” lists to find the latest favorites.
Always keep in mind that whatever you want to sell on your online store must be something you are passionate about. Starting a web store in the hopes of making money is one thing, but selling anything you don’t like or find intimate is another. On your website, your enthusiasm for the goods should be evident. Internet shoppers are more likely to purchase your goods if you like and believe in the products you sell.
To help you determine what to sell in your online store, read on.
Digital vs. Physical Goods
First, you would like to make a decision whether you are going to sell digital products or physical goods. Physical products have long been a popular option for selling and buying online, but digital products are also becoming increasingly popular and valuable.
Let’s take a look at the differences between physical and digital products.
What is a Physical Product?
A physical product can be a tangible product that you can touch and that you simply sell and ship to your customers. Clothes, furniture, food, beauty products, paintings, etc. are all physical products.
Some popular online store samples that sell physical products include Amazon, Walmart, Target, American Apparel, and Best Buy.
What is a Digital Product?
A digital product, also known as an electronic good, can be a non-tangible product or a type of medium that will be sold and distributed over and over again online without the need to exchange your inventory. Digital products are available in the form of downloadable files, PDFs, plugins, videos, streamable files, templates, etc. E-books, software, audiobooks, music, and digital art are samples of digital products.
Some samples of popular online stores that sell digital products include Amazon’s Kindle Store, iTunes, Shutterstock, and Themify, which sell WordPress themes.
Pros and Cons: Digital vs. Physical Products
There are advantages and disadvantages to selling physical and digital products, you need to weigh the advantages and disadvantages to make a decision on what type of product to sell in your online store.
So, reevaluate the pros and cons of each.
|✅ Clear Value: Proving the value of a physical product is extremely easy. the objective of physical products is usually clear and easy to know.|
|✅ Higher perceived value: Since physical products are tangible, buyers often associate them with better-perceived value.|
|✅ Easy to Use: With physical products, there is usually not a lot of explaining, training, or follow-up involved. You just sell, ship, and therefore the customer can use it directly.|
|⛔ Shipping costs: Since you must ship a physical product, you will need to consider shipping and handling prices.|
|⛔ More time: It takes time to ship a physical product across the world.|
|⛔ Storage: If you sell physical products, most of the time you would like a lot of space to store your products.|
|✅ No Inventory: You don’t have any inventory of digital items. This means you won’t have to change the order of a certain number of units or their storage.|
|✅ No shipping costs or time: no need to ship a digital product. Customers download digital goods directly to their devices, which suggests they get the merchandise instantly and you ship it for free too.|
|✅ Easier to Scale: Since you’ll be selling an equivalent digital product repeatedly and won’t need to affect inventory or storage, it’s much easier to scale and grow your business.|
|✅ Generally Simpler: For all the explanations above, digital products are generally simpler to sell and easier to manage.|
|⛔ Harder to prove value: With a digital product, it is harder to prove value. More work is needed to convince customers that your digital product is worth buying.|
|⛔ Lower Perceived Value: Because a digital product is not something customers can get their hands on, they are related to lower perceived value.|
|⛔ Lots of Competition: Since selling digital goods online is so easy, many people are doing it now. As a result, you’ll almost certainly face stiff competition. However, there is competition in the selling of physical goods.|
As you will see, there are advantages and disadvantages to selling physical and digital products. The sale of digital products is on the rise because it is easy to urge to start selling digital products online. You don’t have to spend tons of cash to get started and you will sell an equivalent product over and over again. But consumers are also trying to find physical products. So, weigh the pros and cons and choose which option is the best for you.
Create your own products vs sell established products
Next, you would like to make a decision whether you would like to make your own products or sell established products.
If you want to make your own products, you should know that it will take a long time. For example, if you sell handwoven scarves, you have to spend time creating tons of inventory ahead of time, or spend weeks creating a replacement item each time someone orders one, which can lead to the customer having to wait a lot longer. to receive your item.
Aside from handmade products, creating your own physical product as the next best vacuum cleaner will take a long time, sometimes years, and you will have to spend tons of cash, which may not be the easiest route for you.
On the contrary, creating your own digital product is much easier. For example, if you choose to sell templates, you will create a template for a couple of hours and sell it over and over again, much easier.
Selling established products is the easiest method of travel because you don’t have to spend time building or creating the merchandise. Plus, with certain existing products, much of the marketing is completed for you as well. Buyers will already be familiar with the merchandise and its value, therefore making the decision to buy will be easier for them.
Amazon Affiliate Store
Another type of online store that you will create is an Amazon affiliate store. With an Amazon affiliate store, you will sell products on your website that Amazon offers. So you don’t need to worry about creating your own products or managing warehouse inventory, shipping, and handling, stock tracking, etc.
Amazon affiliate stores are managed through the Amazon Associates program, which allows you to earn a percentage for each Amazon product that is promoted and sold through your website.
Becoming an Amazon affiliate is free, all you have to try is to sign up. Also, you have the option to make a replacement online store to list and sell Amazon products; otherwise, you can use your existing website to sell your products and earn money.
For a step-by-step tutorial on how to start an Amazon affiliate store, check out our article on how to create an Amazon affiliate store with WordPress.
Regular Sale vs. Subscription Model
When creating a web store, you may also need to decide whether to use the regular sales model or the subscription model.
A regular sale, also known as a one-time sale, is when a customer purchases a product and delivers it to you one time. If they need to order another product, they must travel to your website, check out again, and then the item will be shipped to them a second time.
But a subscription model is when customers pay a recurring price at regular intervals to access a product or service.
For example, Hello Fresh uses the subscription model. Customers pay a recurring fee and are given meal kits every week.
BarkBox, FabFitFun, and Netflix are some of the other prominent subscription-based online stores.
You can also sell digital products through the subscription model. Many software and add-on companies charge customers monthly fees for using the merchandise.
When you sell a product to a customer once, then you have to go out of your way to urge them to buy again. But with a subscription model, you will get monthly recurring income that you will calculate.
Chapter 2: Setting the Right Expectations
Before getting started with your online store, you can also set the proper expectations. If you are new to e-commerce, you may not remember the common mistakes that new e-commerce websites make. Avoiding these beginner mistakes will help get your online store on track to success. So, let’s take a look at some of the most common mistakes in e-commerce.
Unrealistic sales expectations
Obviously, most people want to form a web store to make money. Some hope that every single one they have to try is to build their website, add their products online, and thus the pile will start to pile up. But becoming a successful online store with a lot of income takes time and work. Therefore, you must set realistic goals for your online store. Setting revenue goals and keeping track of them will help you see how well your online store is doing and how close you are to making your online store a fully grown business.
Set realistic goals to:
- Daily sales
- Monthly sales
- Annual sales
With these goals, you may also need to consider the prices of running your online store. Your store will only be profitable if its sales exceed its costs. As your online store grows, you will adjust your goals and expectations to match.
Not everyone is going to be your customer. If you are trying to be everything to everyone, your online store will not be successful. you would like to make a decision about who your audience is, and you would like to design and market your online store with those people in mind. Also, you would like to offer your audience a reason to shop with you instead of big websites like Amazon or Walmart.
Create a customer profile for your ideal customer that includes:
- Demographics: Basic demographics of your audience, such as age, gender, location, occupation, lifestyle, etc.
- Interests: What is your audience interested in? Cooking, camping, fashion, sports, etc.
- Values and beliefs: decide what is important to your audience. Be ethical? Honest?
- Pain points: What problems/issues do your audience face? And how does your online store help solve this problem?
Defining your audience will help your business connect with buyers and generate more sales.
Poor site design
Many new online store owners don’t understand the importance of great site design. Your website is usually the main thing your customers will see. If your online store planning is messy, unprofessional, and difficult to navigate, shoppers won’t want to buy your products.
So please confirm that your online store features a modern theme, is easy to navigate, and looks great on mobile devices too. The knowledge logo that you can simply display on your eCommerce site also helps promote trust between buyers and your website.
Poor customer service
Good customer service is one of the most important parts of a successful online store. Customers will want to understand that you are simply providing good customer service before they even create a sale. You will demonstrate this to them by adding a return policy to your website, providing support contact information like an email or phone number, or perhaps adding live chat to your website.
If you don’t provide fast and efficient customer service, you risk losing your customers.
We will re-evaluate the steps you would like to avoid these mistakes later in the article. But first, he liked you might settle down on the right e-commerce platform and start building your website.
Chapter 3: Choosing an eCommerce Platform for Creating an Online Store
It’s difficult to back down if your decision appears to be incorrect, so choosing the right eCommerce platform is vital to your company. In reality, 60% of medium and large business owners agree that they should have done more research before selecting their eCommerce platforms.
Best eCommerce Platforms Showdown
Shopify-Build Your Business
It can be a fully hosted eCommerce solution that starts at $ 29 / month. Shopify makes it very easy to open a store without having to install any software or maintain an internet hosting server.
While it allows you to customize your store planning, the customization options are limited compared to a self-hosted e-commerce platform. You will even have to pay transaction fees for each order in addition to the monthly fee. meaning your actual cost will be over $ 29 per month and will increase as your store grows.
|✅ It’s easy to use and understand.|
|✅ Shopify manages your online store for you.|
|✅ Scaling your website is easy and affordable.|
|⛔ You do not have complete power over your website.|
|⛔ You have to pay transaction fees.|
|⛔ Limited customization due to not having the ability to decide which features you would like.|
BigCommerce is another fully hosted eCommerce solution. which means that you will quickly create a web store without having to manage any of the technicalities. Simply create an account with BigCommerce, design your online store in no time using 1 of their many stylish eCommerce templates, add your products, and start selling.
You can get started with BigCommerce for less than $ 29.95 per month, which comes with unlimited products, file storage, and bandwidth. Also, with BigCommerce there are no transaction fees for using leading payment gateways, unlike – Shopify.
|✅ Easy to use and simple to start a site.|
|✅ No transaction fees.|
|✅ It is a fully hosted solution, you don’t need to worry about managing your site.|
|⛔ Your site isn’t fully under your influence.|
|⛔ Your site customization is restricted, just a couple of free themes to choose from, for example.|
|⛔ Annual online selling limits, if you exceed the limit, you must upgrade your plan.|
You have complete control over your online store when you use a self-hosted eCommerce solution like WooCommerce. WooCommerce is the platform of choice for almost 28% of all online stores. Best of all, it works in addition to WordPress as a free plugin, so if you are familiar with WordPress, you can easily manage a store with WooCommerce. Also, if you already have a WordPress website or blog, you will easily convert it to a web store using WooCommerce.
WooCommerce comes with a variety of built-in features like shipping, payment processing, inventory management, coupons, reports, and more. Furthermore, you may have the power to get WooCommerce extensions to bring more power to your online store or use a variety of free and paid third-party WooCommerce plugins to help you increase your sales.
Also, since WooCommerce is an open-source platform and WordPress eCommerce plugin, it is liberal to download it from the WordPress.org repository. To urge you started with WooCommerce, all you would like is a name, an SSL certificate, and a web hosting account. With some of the simplest web hosting companies, you will get all of this for as low as $ 3-5 / month, making WooCommerce the lowest cost thanks to starting a web store.
Pros & Cons:
|✅ Full control of your site.|
|✅ WooCommerce is open-source software, customization is endless with plugins.|
|✅ More affordable than other e-commerce platforms.|
|✅ More affordable managed web hosting options that are specific to WooCommerce.|
|✅ No transaction fees.|
|⛔ You must manage your own site, including security, updates, backups, etc.|
|⛔ The unlimited features can make it a bit overwhelming to find out.|
|⛔ Scaling your online store is more difficult as you have to manage your site yourself or pay more for managed web hosting.|
It is important to note that in order to use the WooCommerce WordPress plugin, you would like to create your site with WordPress.org, not WordPress.com. check out our article on WordPress.com vs. WordPress.org to learn more about the difference between the two.
Why We Recommend WooCommerce to Create an Online Store
While eCommerce platforms like Shopify, and BigCommerce are a bit easier to use and available with everything you would like out of the box to simply find a web store, WooCommerce comes with a lower upfront cost and you have more control over your site.
With WooCommerce, you have full control over the appearance and performance of your online store. Even if we propose to make a website with WordPress due to the infinite customization options, an equivalent applies to creating a web store with WooCommerce. A web store with WooCommerce allows you to use numerous WordPress plugins to present more functions in your online store.
Plus, you get access to a host of amazing WooCommerce themes to give your store exactly the look you want. It also comes with integrations, payment methods, plugins, and more.
Since WooCommerce and therefore the WordPress community is so large, if you ever have a problem with your online store, there are many online communities and forums available to help you.
Creating a web store with WooCommerce allows you to create precisely the eCommerce website that you would like, without having to spend a large part of your budget.
Prerequisites for Making an Online Store
As we mentioned earlier, once you create a web store with WooCommerce, there are a few belongings you need before you start. Since WooCommerce can be a WordPress plugin, you would like a self-hosted WordPress site along with these 3 things: name, SSL certificate, and web hosting. We’re going to re-evaluate each of those prerequisites and why you need them.
A domain name is the address of your website. Users can type their name in the address bar of their browser and access your website. For example, some popular domain names that you may be familiar with include www.Miller-Reviews.com, www.Amazon.com, www.Facebook.com, and www.WPbeginner.com
Without a website name, users will not be prepared to visit your e-commerce website from their own computers. So if you want to create an online store, you have to buy a website name that matches the name of your online store.
For a more detailed explanation, see our article: What is a website name and how does it work?
An SSL (Secure Sockets Layer) certificate, also known as a digital certificate, creates a secure link between an Internet site and a visitor’s browser. This ensures that all information that is transmitted between your buyers and your website is secure. An SSL certificate is required on any website that accepts information from MasterCard.
Also, displaying an SSL certificate on your site builds trust between your website and your customers. If your online store is not secure, users will not want to buy your products. But an SSL certificate shows them that their information is in good hands.
When building an eCommerce website with self-hosted WordPress and WooCommerce, you may have to buy web hosting as well. once you create a website, all the files are stored on your computer and cannot be seen by anyone else. But once you buy web hosting, an internet hosting company stores your website files for an online space so that other users can visit your website.
Web hosting is essentially where your site lives on the web. A bit like a merchant establishment needs a physical location that shoppers can enter, your online store needs an online area that users can also visit. The web host will provide it to you.
If you’re afraid that each of those prerequisites is expensive, don’t worry. We’ll show you the ways you’ll get a free name, free SSL certificate, and affordable web hosting in the next two sections.
How to Choose a Brand Name
Choosing a name is vital. A name is essentially the name of your online store. Usually, your name should match your name as well. As an example, create the most popular online store online, Amazon. Its name is Amazon and its name is www.Amazon.com. Having your name and name equivalent makes it easier for buyers to remember and find your website on the web.
But you can’t pick a name at random. Instead, you’d like to settle on a name that makes you stand out from the competition. So how do you choose the simplest name for your online store? Here are some tips for selecting the easiest brand:
- Keep it short and simple: Your name should be short and straightforward so your customers can easily remember and spell it. Longer and more complicated brand names can be misspelled when customers type their name in the address bar, preventing them from searching for your store online.
- Be Unique: With numerous online stores online, your name must be unique to stand up to the gang. Take a look at your competition, if they use the word “electronic” in their name, think of a special word that you will use to differentiate yourself.
- Use Keywords: Using keywords in your name will help more people find your online store. For example, if your online store sells shoes, consider adding the word “shoes” to your name to spice up your organic search results.
To boost your inspiration, here are some amazing and unique brand samples:
Death Wish: Coffee is the world’s best coffee.
Caja de Fuego: Salsa Club of the Month / Subscription Box
Super Ink Clothing: Printed clothing and accessories
Tattly: Temporary Tattoos for Adults
Hello! Lucky: Typographic Card and Style Study
If you’re having trouble coming up with a name, you’ll also use our free name generator to help you find something awesome.
Just type in for 1 or 2 keywords and thus the tool will provide you with a variety of brand name ideas. The tool also checks the availability of names, so you don’t have to worry about choosing a reputation that someone else has already acquired.
Once you’ve found the right name, it’s time to decide on web hosting and buy a website name.
How to Choose Web Hosting
Choosing the simplest web host is another important step in making a web store. you would like to decide on a high-performance web hosting solution to provide a fast and convenient shopping experience for your customers. If your eCommerce website is slow, even with a delay of just 1 second, it could decrease your sales by 7%. As you will see, it is important to decide on internet hosting that has top-notch speed and performance.
There are a couple of other factors to consider when choosing the simplest eCommerce web host, including:
- 1-Click Installation: The online hosting you select should offer an easy 1-click installation of your preferred eCommerce application like WooCommerce.
- SSL Certificate: As we mentioned above, you would like an SSL certificate to protect your online store. This could be provided by the online hosting company you select.
- PCI compliance: Additionally, you can choose a PCI-compliant web host to securely accept master card payments.
- Support and Backups: Choose a web host that provides excellent support, updates, and backups whenever you want.
- There are a number of easy eCommerce hosting companies from which to choose. SiteGround Cloud – BigCommerce – Shopify – and WP Engine are some of our top picks.
But, since we propose that you simply create your online store with WordPress and WooCommerce, we recommend that you choose Bluehost WooCommerce.
Bluehost WooCommerce offers 1-click automatic WooCommerce installation, 1 free name, free SSL certificate, dedicated IP address, and more. Bluehost also powers over 2 million websites worldwide and is officially the # 1 recommended web host by WordPress.org.
Also, they must agree to provide our users with a free domain, free SSL, and a 50% discount on their hosting plan.
Note: We believe in total transparency. If you buy accommodation using our referral link, we will get a small commission at no additional cost to you. In fact, you will get a reduction in hosting + a free domain + free SSL. We will get a commission from almost any hosting company, but we only recommend products that we truly believe will add value to our readers.
Chapter 4: Creating an Online Store – Technical Guide (Step by Step)
Just because this section is called “the technical guide” does not mean that you have to be a technology expert. If you point and click, you’ll follow this tutorial and have your online store up and running in no time.
Let’s take a look at how to find a web store in WordPress using WooCommerce.
Purchase a Domain Name and a WooCommerce Hosting Account
To start your WooCommerce store, head over to the Bluehost website and click the Start Now button.
On the next page, you will be asked to decide on an idea. Each plan comes pre-installed with WooCommerce in addition to WordPress along with a free SSL certificate.
The SSL certificate adds a special layer of security to your website, so it will accept sensitive information such as master card numbers and other personal information. This is often necessary for you to be able to run a web store and accept MasterCard payments.
Since you are just getting started, you will choose the starter plan.
You may prefer to use an existing domain that you just have or get a new domain for free. We recommend registering a replacement domain as it is free.
You will now be asked to enter your account information. For easy registration, it will be logged along with your Google information in just a few clicks.
Scroll down the page after entering your information before you find the package information box. you will select the initial plan for 12 months, 24 months, or 36 months. You will also see a couple of add-ons being shortlisted that increase your total price. We recommend that you simply uncheck these boxes because you will always add them later if you have to decide that you need these services.
Next, you would like to scroll down the page to enter your payment details. You will even be asked to abide by their Terms of Service, then click Submit.
You have successfully subscribed to a WooCommerce hosting plan. You will now receive an email with details on how to log into your web hosting dashboard (cPanel), where you will manage everything from hosting files to emails and support.
Go ahead and log into your cPanel. You will be greeted with a pop-up window informing you that WordPress, along with WooCommerce, has been pre-installed. you will now click login to your site and start managing your online store.
Now let’s take a look at how to launch your online store with WooCommerce.
You’d like to log into your WordPress dashboard using your email login credentials, where you’ll see a welcome message. Go ahead and click the I’m not in need of assistance icon. Don’t worry, we’ll take you through the process step by step.
The first step is to make sure you specify your site’s name and tagline. To give it a try, you would like to go to the Settings »General page and insert the title and outline of your WordPress site.
A free SSL certificate was included in your WordPress hosting kit. This certificate is pre-installed for your name. However, your WordPress site must be set up so it loads as https vs http. You will also have to change your WordPress address and site address to use https instead of http.
Next, you would like to run the WooCommerce setup wizard. Just click the Run the setup wizard button. The setup wizard will guide you through the essential WooCommerce storefront setup.
In the lead, you will be asked to specify the location of your store. You will even be asked to choose the currency you want to use. After completing the main step, you will proceed to the Payment step.
By default, WooCommerce only allows you to accept payments through PayPal. you will simply enter your PayPal email during this step without linking your PayPal account. If you want to include additional payment methods, you will need to install the respective plugins (which you will do later).
If you select to sell physical products in your WooCommerce store, you will be asked to set up shipping methods and shipping rates for domestic and international shipments.
After fixing the shipping options, WooCommerce will persuade you to attach your site with Jetpack. fixing Jetpack is not a necessary step to build a WooCommerce store, so you will skip it. You will find the Skip this step option at the bottom of the page.
You are done with the setup wizard.
Change Your WordPress Theme
The visual appearance of your website is controlled by WordPress themes. To give your website a distinct look, all you have to do is find and install the right theme. With WordPress, you can customize an existing theme or create a new theme to meet your specific needs.
By default, your WooCommerce store comes pre-installed with the Storefront theme. The storefront can be a free WordPress theme that offers deep integration with WooCommerce.
If you want to customize your storefront theme without touching a line of code, you will get the storefront extension pack that will help you delight your customers with a unique look.
Another choice is to search the free plugin repository for another WooCommerce compatible theme. Before picking a random theme from the official archive, it’s a good idea to read some WooCommerce compatible theme reviews and figure out which one will be the best fit for your needs.
A premium theme needs to be downloaded from the theme provider’s site and manually uploaded to your WordPress.
If you choose to travel with a free WordPress theme from the official theme repository, it will search and install it directly from your WordPress dashboard without having to download it to your computer.
To install a free theme, go to Appearance »Themes in your WordPress dashboard. Then click the Add new theme box. you will now find some featured topics in your dashboard.
Before installing, you will preview your theme by clicking on the thumbnails displayed. You’ll also filter theme-supported layouts, features, and niches by clicking the Feature Filter button.
Since you are trying to find an eCommerce topic, just check the E-commerce option within the subject column. this way it will only show you eCommerce compatible themes.
In the right corner, type the name of the theme into the search bar. Once you’ve found the right theme, hover over its image and click the Install button. Then click Activate to vary the appearance of your website.
Extend Your Online Store With Plugins
WooCommerce supports many different plugin plugins that allow you to improve your online store without writing code or hiring expert developers.
All you have to try is to visit Plugins »Add New. Use the search box in the corresponding corner to search for a plugin and click the Install Now button. And then click Activate.
Chapter 5: Getting Started with Your Online Store
WordPress can be a full-featured website building solution that gives you endless possibilities to customize your site the way you want. Unlike other popular e-commerce solutions, WordPress makes it easy to integrate a blog with your online store and create separate sites.
If you’ve never used WordPress before, we’ll walk you through the process of creating a full-featured website to go along with your online store. The following are the things we’ll be talking about:
- Add a blog to your online store
- Create separate pages
- Add a navigation menu
- Add a widget
- Set up a static home page
Add a Blog to Your Online Store
Want to help your eCommerce customers stay connected with your brand? Do you want to attract more visitors to the website, generate more sales and income? So, you would like to integrate a blog together with your online store.
Every eCommerce business needs a blog. By integrating a blog together with your store, you will update your brand news and stay connected with your customers. Keeping a daily blog is one of the easiest ways to generate organic traffic to your site as well.
Let’s take a look at how to create and publish a blog post on your WordPress website.
In the left menu of your WordPress dashboard, you will find two similar options that will confuse you as a replacement user: Posts and Pages.
If you want to post to a website that appears on your WordPress website in reverse chronological order (most recent first), choose Posts. Categories and tags are also used to organize posts. For more detail, see the difference between categories and tags.
To create your first blog post, go to your post editor and go to Posts »Add New. you would like to start by adding a title for your blog post. then you will start writing your blog post content within the post editor.
Use the “+” button to add photos to your website. After that, choose the image alternative. Now use the upload option to upload a picture from your screen, or use the media library button to add an existing image from the library.
Create Standalone Pages
Similar to a blog, you will also need to add separate pages to your site, such as an About Us page, a Contact page, a Terms of Service page, and so on.
Adding a page is almost like adding a blog post. the only difference is that you will have to visit Pages »Add New to create a replacement page. Once you’re done, click the Publish button to publish the page.
Add a Navigation Menu
Your navigation menu sits at the top of your website, so your visitors can easily find the most important pages and links.
To add a navigation menu, go to Appearance »Menus. you would like to start by specifying a menu name within the Menu name field and click Create Menu.
You can now choose from your existing pages, posts, custom links, and categories. After selecting, click on Increase Menu. With drag and drop, you will position the menu structure. You will also use drag and drop to form nested drop-down menus. Once you are done, select the display location and click the Save menu.
Add and Customize Your Widgets
Within your WordPress website, you will easily add the appropriate sidebar widgets based on your preferences.
Adding a widget is useful if you want to display dynamic content on your sidebar like social media buttons, Facebook feeds, testimonials, etc. If your WordPress theme supports footer widgets, you will use it to present copyright notices, links, and more.
Go to Appearance »Widgets and choose from the available widgets. Next, you would like to drag your options to the widget area of your WordPress site.
Set Up a Static Homepage
By default, WordPress displays your latest blog posts as your home page instead of a static page. If you want to align a custom static page as your home page, just follow the steps below.
After creating a page, go to Settings »Reading. Within the section of the screen of your home page, you will have to choose a static page and then select the page that you would like to display as your home page from the drop-down menu. Once you’re done, click Save Changes.
Chapter 6: Extend Your Online Store
Extending the core features of your WooCommerce store is as easy as installing plugins (applications). While every online store is unique in terms of product lines, audience, etc., there are some recommended plugins that almost every store will need to use, such as a contact form plugin, a Google Analytics plugin, an SEO plugin. and more.
Here are some recommended WordPress plugins that you will find useful for your online store:
- Create Contact Forms with WPForms – Pro | Free
- Connect your site with Google Analytics using MonsterInsights – Pro | Free
- Improve your SEO with beat SEO – Pro | Free
- Add an extra layer of security with Sucuri
- Take a daily backup with Updraft Plus – Pro | Free
- Improve WordPress performance with W3 Total Cache
- Avoid spam comments with Akismet – Pro | Free
- Grow your subscribers and sales with OptinMonster
Since a detailed explanation about all the plugins would be overwhelming, we will explain only the four most important ones:
- Enable customer tracking with MonterInsights
- Add online forms to your site with WPForms
- Improve your store SEO with beat One SEO
- Reduce handcart abandonment with OptinMonster
Enable Customer Tracking with MonsterInsights
Do you want to understand how your customers interact with your site? Want to track your store sales and revenue?
So, you’d like to use Google Analytics to monitor eCommerce sales on your website. Google Analytics is the most robust website monitoring tool. It provides you with accurate details on how tourists find your site and communicate with its sites. The best part is that Google Analytics is absolutely free to use.
The default settings of Google Analytics do not allow you to track complex user interactions such as e-commerce transactions, form submissions, file downloads, etc., this is where the MonsterInsights plugin is often available. For your website, MonsterInsights makes Google Analytics easy With just a couple of clicks, you can keep track of complex user activities, including e-commerce transactions.
Let’s look at how to make Google Analytics monitoring work on your website.
Go to Plugins »Add New. Find MonsterInsights, and when the plugin appears, click Install Now and then Activate.
To authenticate your site with Google Analytics, go to Insights »Settings. Using your Google account, click Authenticate.
Pick your Google account on the next screen.
Next, let MonsterInsights manage your account.
Finally, select the appropriate website profile for your site and click Full Authentication.
After authentication, you can easily find your website performance by visiting Insights »Reports.
Ecommerce tracking can be a professional feature of MonsterInsights. You will need to upgrade to MonsterInsights Pro to enable eCommerce tracking.
Get started with MonsterInsights today to simply discover Google Analytics on your site.
Do you want to start with the free version? Try MonsterInsights Lite.
Add Online Forms with WPForms
When you run a web store, you will have to create tons of various online forms such as contact forms, customer support forms, product review forms, survey forms, registration forms, custom login forms, etc.
The best thanks for creating all types of forms for your site is by installing the WPForms plugin. WPForms makes it easy to create any type of form on your site with its powerful drag and drop builder. In addition to the convenience of use, here are a couple of reasons why WPForms is the best WordPress form builder:
- Tons of built-in form templates – The plugin is bundled with a host of useful pre-made form templates, so you don’t need to create all your forms from scratch. With its Templates Pack plugin, you get a huge type of predesigned templates for every niche and industry.
- Integrations along with your | along with your “> along with your favorite applications: WPForms integrates seamlessly with your email marketing services and other third-party applications that you use.
- Custom Registration and Login Forms – Have consistent branding throughout your site, including registration and login forms.
- And tons more …
To create a form on your blog, you will first need to install WPForms by navigating to Plugins »Add New. Find the WPForms plugin and when it appears click Install Now and then Activate.
You’ll now be taken to the lovely WPForms welcome page. Create your first form by clicking the Create Your First Form button or WPForms »Add New. Make your very first sort.
After that, you’ll be asked to choose a template. You can either use one of the pre-made models or create a new type from scratch. You can give your first contact type a unique name if you like.
WPForms render creating a shape as simple as dragging and dropping. To include the appropriate form fields in your form, click them in the left panel. You can easily rearrange them and even delete any fields that aren’t required. After you’ve made all of the required adjustments, press Save.
Then go to your dashboard and click on WPForms »All Forms. You will now see all the forms that you have created. Right next to the name of your form, you will see the shortcode for the form. Copy this shortcode.
Now, in the upper left corner of your Gutenberg editor, go to the post or page where you want to apply your form and press the “+” sign.
Using the search field, search for the shortcode. Select it when you find it. you will have the following on your screen.
Now paste the shortcode that you just copied above and paste it inside the given field and hit the Publish button to its right.
That’s it! You have now successfully published a contact form.
Do you want to make a contact easily? So, get started with WPForms today.
Do you want to start with the free version? Try WPForms Lite.
Improve Your Store’s SEO with All in One SEO
Do you want to broaden your product range? Do you want to increase the amount of targeted traffic you get from search engines that are likely to buy your products?
So essentially you will have to improve your SEO. The easiest way to improve the SEO of your online store is to install an SEO plugin like beat One SEO.
When you install and activate the plugin, beat One SEO gives you the option to fix your SEO using the Launch Wizard. We recommend this because it is the easiest way to improve your site’s SEO in less than a couple of minutes.
Just click the Let’s get started button to start the setup wizard.
First, in case you are employing a different plugin like Yoast SEO, you cannot import your settings instead of from scratch.
You can import your data or skip this step if you don’t have a previous SEO setup. You will then select a category for your site.
This will help your website rank for the relevant category on search engines like Google.
Once you are done here, click the “Save and Continue” button at the bottom of the page to proceed to the next step.
On the next page, you’ll add additional site information, such as your organization’s name, phone number, and logo.
When you scroll down an equivalent page, you will also see options for attaching to your social media platforms.
Once you are proud of the settings, click the “Save and Continue” button, you will proceed to the next page, which is basically important. Here, you can make a decision on the SEO features that you would like to enable for your site.
The really great thing about Beat One SEO is that each measure has evidence next to it. So you acknowledge all that it means and you can enable or disable them accordingly.
We recommend enabling sitemaps, optimized search appearance, image analytics and SEO on all sites. you will plan to enable the rest of the features depending on the type of site you are running.
And finally, you will enter the knowledge that you would like to gain when people see your website in search results.
And then your site’s SEO is about to improve. you will be directed to your all-in-one SEO dashboard.
You can access this panel at any time by selecting the Beat One SEO tab on the left menu of your WordPress dashboard.
This will open the SEO beat One panel, where you can easily access the SEO measures for your site.
You will see an SEO score for your site along with any parallel errors and recommended improvements. You will fix them by following the suggestions provided.
Do you want to improve your site’s SEO instantly? Get started with Beat One SEO to improve your store SEO.
Do you want to start with the free version? Try the Free Beat One SEO.
Reduce Shopping Cart Abandonment with OptinMonster
Did you recognize that the typical online handcart abandonment rate is around 70%? which means that only 3 out of 10 customers are completing the payment.
Clearly, abandoning handcarts is the biggest hurdle for e-commerce businesses to overcome. But you will reduce handcart abandonment with a plugin like OptinMonster.
OptinMonster can be a popular lead generation tool that allows you to display specific pop-ups that convert abandoning visitors into subscribers.
For example, when a customer is about to leave your site before completing the payment, they will ask you to finish it with a specific pop-up campaign. will use OptinMonster’s exit-intent technology to display a targeted campaign.
To create a pop-up campaign with targeted exit intent, first, create an account with OptinMonster on their official website. Once you’ve signed up for an account, you’ll start creating your first exit intent pop-up campaign to reduce cart abandonment. First, click the green Create Campaign button.
Next, choose the campaign type by clicking on Popup.
After that, you will be asked to choose a pre-designed template for your campaign. OptinMonster features a predesigned template specifically for handcart abandonment, so let’s go with that one, titled Abandoning Checkout. Hover over the template and click the Utilization Template button.
After clicking the Usage Template button, you will be prompted to call your campaign and choose which website your popup will continue on. Then click the Start Building button to continue.
You will then be directed to the Campaign Builder. During this area, you will begin customizing your campaign to be yours. you’ll change colors, add your own image and text, and more.
When you are proud of the appearance of your pop-up window, it’s time to align the display rulers. Click the Display Rules tab at the top of the screen. Then, within the drop-down menu, choose to get detected. You will also choose the sensitivity of the output intent to be low, medium, or high.
You can also add other rules, such as showing only the popup to users who have also visited your checkout page. Play around with the principles to determine what works best for you.
After designing your campaign, setting up display rules, and making sure your campaign is connected to your email marketing service, hit the green Save button, then click Publish.
From here, change your campaign to measure within the Status section.
In the platform section, select WordPress and follow the simple instructions to embed the campaign on your website.
Now, instead of losing precious sales, you’re ready to turn chipping visitors into happy customers.
Some other ways to reduce handcart abandonment include adding security badges to your site and offering guest checkout. Adding a security badge helps instill confidence in your customers, and guest checkout makes it easy for your customers to complete an order, so they don’t need to create an account.
Chapter 7: Adding Your First Products
You can now start listing your products on your store by clicking the Create a Product button. this can direct you to the Products editor in your control panel. Adding a product to your WooCommerce store is straightforward.
Similar to creating a page or post, you will need to add product details such as title, product description, product categories, product tags, product image, and gallery by navigating to Products »Add New.
Just below the text editor, you will find a product data box where you will specify the specific details of the merchandise, such as:
- Regular price and sale
- Manage inventory
- Shipping details such as weight and dimensions
- Details of cross-selling and upselling of products
- And more…
You will also find a short description box that is used when there are multiple products on one page.
Chapter 8: Before-Launch Checklist
Now that your online store is almost finished before it goes live, you would like to be sure that you have everything in order. However launching your online store before it’s ready can get you in trouble and even drive away your potential customers.
So here’s a pre-launch checklist that has all the steps you need to cross off your to-do list. be sure to complete each of those steps before launching your online store onto the planet.
- Create Your Online Store – Create your online store and confirm that everything looks perfect for your future customers. make sure you have all the pages you would like product pages, about page, contact page. As a web store, in addition, you may need a hand cart and a checkout page.
- Prepare with an upcoming page – Get your audience excited about your online store before it even launches by adding a coming soon page to your site. You will do this easily using a landing page builder like SeedProd.
- Add Your Products – Add all your products to your online store. This includes high-quality images, product descriptions, prices, etc.
- Optimize your images – Online stores have a lot of images, which can hamper your site. be sure to optimize your images using an image optimization plugin like reSmush.it.
- Adjust your tax and shipping settings: Check your tax and shipping settings to make sure you are charging the correct price for the products you sell.
- Mobile Test – Many consumers shop online from their mobile devices, so you need to confirm that your online store is mobile-friendly.
- Test your site performance – Test the speed and performance of your online store to make sure it is optimized for shoppers. you will use our free website speed test tool to check your site and get suggestions for improvement.
- Install Analytics – Create a Google Analytics account and use MonsterInsights to track your website data. Test to make sure it is being accurately tracked before launching your online store.
- Optimize your site for SEO – Install a plugin like beat One SEO to optimize your website for SEO.
- Set up email marketing – You’ll need to send emails to your clients and vice versa, so make sure your email marketing is in sync. You can also start using a lead generation tool like OptinMonster to grow your email list.
- Place a Trial Order – Confirm that your buyers can successfully purchase products from your store by placing a trial order using your payment gateway. will refund the order immediately after confirming it works.
- Market Your Store Online – Start marketing your store online to attract more buyers to your eCommerce website. For example, start promoting your online store on social media and start blogging.
Chapter 9: Promote and Grow Your Online Store
Your ultimate aim as an eCommerce retailer should be to maximize your revenue and profits. There are several methods for of sales in your online store. Take a look at a few examples below:
- Direct targeted traffic.
- Convert your visitors into leads and customers by creating an email list.
- Resources to discover and master WordPress and WooCommerce.
Drive targeted traffic
Generating more traffic is the lifeblood of any online business, but keep in mind that more traffic doesn’t always equate to more sales. you’d like to make sure you attract targeted traffic that is curious about your products.
Some of the ways to drive more targeted traffic to your site are:
- SEO: Improve your search engine optimization to help potential customers find your goods on Google and other search engines.
- Paid Ads – SEO is often time-consuming, so if you want a quick solution to generating targeted traffic, you may want to spend your marketing money on paid ads.
- Affiliate Program – Start an affiliate program and encourage people to market your products for referral income.
Build and Grow Your Email List
One of the explanations that you are not converting your visitors into customers is that you simply do not have a relationship with them. Your customers don’t know you, so they are afraid to make a sale in your store.
Building an email list is the best thing thanks to starting and nurturing relationships together with your potential customers.
Building an email list helps you qualify your leads, create a lasting referral for them, and ultimately helps you convert your visitors into leads and customers. In fact, according to a survey, email has an ROI of around 4,300%, so if you don’t take your list seriously, you’ll quickly fall behind.
With OptinMonster, you will skyrocket your email list by displaying specific list-building campaigns by detecting the behavior of your individual users. Related: How To Grow Your Email List, REALLY FAST!
Learn and Master WordPress and WooCommerce
To be ready to run a successful online store, it is imperative to discover and master WordPress and WooCommerce.
Here are some tools that may be useful to you.
- OptinMonster Blog: The OptinMonster blog can be an online resource for all things online marketing and conversion rate optimization.
- MillerReviews: At MillerReviews, we regularly post WordPress tutorials, WordPress plugin and theme recaps, reviews, WordPress deals, and much more.
- WPbeginner: WPbeginner is the largest free online WordPress resource for WordPress beginners. They frequently post helpful tutorials, videos, coupon codes for WordPress products, and much more.
- WPForms Blog: If you want to read tutorials to help you grow your business using the WordPress platform, you would like to follow the WPForms blog. You will also find tips and best practices for creating any type of WordPress form online.
- MonsterInsights Blog: The MonsterInsights blog is an excellent resource that will continue to encourage the handling of Google Analytics best practices and proposals. You will find tons of WooCommerce specific articles including Enhanced Ecommerce Tracking Fix, Individual Customer Tracking, etc. for WooCommerce.
Chapter 10: FAQs
Having helped many users discover their online stores with WordPress + WooCommerce, we found that people often ask the equivalent types of questions over and over again. However, this is often the reason why we have compiled an inventory of frequently asked questions so that you can easily launch your online store without any hassle.
When should a company start creating a web store?
Although since online sales are growing rapidly, having a web store gives you a huge advantage over your competitors.
If you want to expand your online business and increase your income, you need to launch a web store as soon as possible.
How much does it cost to start a web store?
To start a WooCommerce powered web store, you will need to purchase a website name for $ 14.99 per year and a hosting account, which costs around $ 7.99 per month. In total, starting a site will cost you as little as $ 110.87 a year.
Can I open a webshop without purchasing a hosting account?
No. Every website needs a hosting account. You will find several e-commerce platforms that allow you to create a web store with a premium subscription that incorporates hosting as part of it.
Can I open a web store without WordPress / WooCommerce?
Yes, there are tons of eCommerce platforms that allow you to easily create a web store. However, what most sets WooCommerce apart from the competition is its simple use. WooCommerce runs on WordPress, the world’s most popular website builder platform. which means that the interface will be familiar to you if you’ve ever used WordPress.
Another benefit is that, unlike other self-hosted eCommerce platforms, WooCommerce doesn’t require you to go through a tedious setup process. In fact, most web-hosting providers, including Bluehost, are compatible with WooCommerce hosting, so you’ll quickly get your online store up and running with no software installation or manual setup on your part.
How can I incorporate a blog into my online shop?
Adding a blog to your WooCommerce powered store is straightforward. All you have to try is to create articles by navigating to Publications »Add New and publish them by clicking the Publish button.
Otherwise please confirm to include a link to your blog in your navigation menu so that your visitors can easily discover it.
How can I make my products searchable on Google?
Although if you want your potential users to list your product on Google, you will need to improve your SEO (search engine optimization). SEO is the practice of speeding up your website traffic from programs by getting your sites higher in search engine results.
How can I learn more about WordPress terminologies?
However Check out this Glossary of WordPress Terms for Beginners whenever you’re feeling puzzled by weird WordPress terms or abbreviations.
What payment methods does WooCommerce support?
By default, WooCommerce allows you to simply accept payments through PayPal. To introduce more payment gateways to your store, simplify your search for the right WooCommerce plugin and install it on your store. you will use credit cards through Stripe, Authorize.net, Braintree, and a number of other gateways. Although it will also accept bank transfers, bitcoins, and more.
How do I manage to ship in WooCommerce?
WooCommerce supports a couple of shipping options:
- Free shipping
- Flat rate shipping
- International delivery
- Local Delivery / Local Pickup
If you sell tons of products, it will install a shipping plugin like the FedEx shipping method. this way, you won’t have to worry about shipping your customers’ orders, giving you peace of mind.
How do I get people to visit my online store?
Here are some ideas for can traffic to your online store:
- Search engine optimization
- Generate traffic on social media
- Invest in online ads
We hope this text has helped you create a web store with WooCommerce.
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