If you ask a marketer or a company owner what they want most in the world, they would almost certainly say “more customers.” What happens when a customer is added to a business’s wish list? More visitors to your website. There are a few ways to improve your website traffic, and in today’s post, we’ll look at 25 points on How to Increase More Traffic to Your Website, including some that are completely free.
We’ll start with this one because it’s the most obvious. Paid quest, social media ads, and display ads (try our Smart Ads Creator!) are all options. Are excellent ways to draw in new visitors, create your brand, and put your website ahead of the competition. Adjust your paying tactics to meet your objectives – do you simply want more traffic or do you want to increase conversions? Each paying channel has its own set of advantages and disadvantages, so think twice before reaching for your credit card.
If you expect more traffic to your site to also generate more sales, you will have to target your ads to keywords with high commercial intent as part of your paid search strategies. Yes, the competition for these search terms is often fierce (and expensive), but the rewards are often worth it.
2. Get Social
It is not enough to provide great content and hope that people will find it; you must be proactive. One of the easiest ways to spread traffic to your website is to use social media channels to market your content. Twitter is suitable for short, snappy (and enticing) links, while promoting Google+ can help your site appear in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find a big draw with image-heavy social sites like Pinterest and Instagram. Here are more tips to get the most out of your social media marketing.
3. Mix It Up
Contrary to popular belief, there is no golden recipe for content marketing success. As a result, change the length and style of your content to appeal to as many different types of readers as possible. For optimal effect, mix shorter news-based blog posts with long-form material, videos, infographics, and data-driven bits.
4. Write Irresistible Headlines
One of the most critical aspects of the content is the headline. Even the most detailed blog post would not be read if it does not have a convincing headline. Master the art of headline writing. Think twice before clicking “publish,” as BuzzFeed and Upworthy authors frequently write more than twenty different headlines before determining which one will attract the most traffic.
5. Pay Attention to On-Page SEO
Do you believe SEO is no longer relevant? Reconsider your options. The art of optimising your content for search engines is still worthwhile. Are you making the most of the image’s alt text? Are you linking to new content from inside your site? What about meta definitions, for example? On-page SEO optimization doesn’t have to be time-consuming, and it can help you increase organic traffic.
6. Target Long-Tail Keywords
Do you have your high intent keywords and popular keyword bases covered? Then it’s time to focus on long-tail keywords as well. Long-tail keywords account for the majority of web searches, which means if you don’t target them as part of your SEO or paid search efforts, you’re missing out.
7. Start Guest Blogging
Before you say it, no, true guest blogs are not dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand on discount. Be careful though: the standards for guest blogging have changed dramatically over the past eighteen months, and spamming tactics could end in stiff penalties. Proceed with caution.
8. Invite Others to Guest Blog on Your Site
Guest blogging can be a difficult road to navigate. Invite people in your niche to write on your own site in addition to sharing material on other sites. They’re likely to share and connect to your guest article, potentially bringing in new visitors to your website. Since Google is cracking down on low-quality guest blogging, make sure to post high-quality original content without spam links.
9. Go After Referral Traffic
Rather than trying to influence other sites to link to you (a tedious and time-consuming process), create content that simply asks to be linked.
When Larry wrote about the proverbial kick in the teeth eBay received from Google’s Panda update, we managed to secure an Ars Technica link within the Editor’s Pick section along with links to The NY Times and National Geographic. Not bad at all, and neither was the resulting increase in referral traffic. Learn what types of links send a lot of referral traffic, and how to drive them, during this post.
10. Post Content to LinkedIn
LinkedIn has become much more than just a way to find another job. The world’s largest professional social network is now a valuable publishing platform in its title, which suggests that you should be posting content to LinkedIn on a daily basis. Doing so can increase traffic to your site, and also increase your profile within your industry, especially if you have a moderate to large following.
11. Implement Schema Microdata
Implementing a schema (or other microdata format) will not necessarily increase traffic to your website on its own, but it will make it easier for the program’s robots to find and index your pages. Another advantage of using the schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.
12. Link Internally
The strength of your link profile is not determined solely by the percentage of sites that link to you, but may also be suffering from your internal link structure. When creating and publishing content, be sure to keep an eye out for internal linking opportunities. This not only helps with SEO, but also leads to a much better and more useful user experience, the cornerstone of accelerating traffic to your website.
13. Interview Industry Thought Leaders
Do you think interviews are only for major league players? You’d be surprised what percentage of people will be willing to talk to you if you just ask them. Email opinion leaders in your industry requesting an interview and post the interviews on your blog. Not only will name recognition increase your credibility and increase traffic to your website, but the interviewee will likely share the content as well, further expanding your reach.
14. Don’t Neglect Email Marketing
So many companies are focused on attracting new customers through content marketing that they are abandoning more traditional methods. Email marketing is usually a solid tool, and even a moderately successful email blast can result in a significant increase in traffic. Just be careful not to bombard people with relentless emails about every update on your business. Also, don’t overlook the ease of word-of-mouth marketing, especially from people who already enjoy your products or services. A friendly email reminder about some new services or products can also help you increase your traffic.
15. Make Sure Your Site is Responsive
The days of surfing the Internet solely on desktop computers are long gone. People are using mobile devices to access the internet in greater numbers than ever before, and forcing your tourists to pinch and scroll your web effectively tells them to go somewhere else. You must ensure that your website is available and viewable on a number of devices, even the smallest smartphones, even if it is a simple one.
16. Make Sure Your Site is Fast
Have you ever had to wait for a web page to load for thirty seconds? Neither do I. Your bounce rate would be extremely high if your site takes an eternity to load. Please double-check that your pages are technically configured, including image file sizes, page layout, and, as a result, third-party plug-in features. The higher your site’s ranking, the quicker it loads.
17. Foster a Sense of Community
People want to share their opinions and weigh in on issues that interest them, so establishing a group on your website can be a great way to start a discussion and drive traffic to your site. Implement a robust comment system, such as Facebook or Disqus comments, or build a fan forum where visitors can ask questions. However, keep in mind that you must maintain control of your culture to ensure that the basic standards of decorum are adhered to.
18. Make Yourself Heard in Comment Sections
You probably visit at least a couple of sites that are relevant to your business on a daily basis, so why not join the conversation? Commenting doesn’t necessarily directly provide “> an instant boost to referral traffic right away, but building a reputation for providing insightful and thought-provoking comments on industry blogs and sites can be a good way to promote your name, as well as Which can subsequently drive more traffic to your own site. Remember, just like guest posting, quality and relevance are key – you need to engage with people in your niche, not drop spam links on unrelated websites .
19. Examine Your Analytical Data
Google Analytics is a useful source of knowledge about almost every conceivable aspect of your site, from the most popular pages to visitor demographics. Take a close look at your Analytics data and use this information to tell your content and promotional strategies. Focus on which posts and pages are turning out to be the most popular. Inspect visitor data to determine how, where, and when your site traffic is coming from.
20. Get Active on Social Media
It is not enough to simply post content on social media; you should also participate actively in the group. Is it true that you have a Twitter account? Then, using related hashtags, engage in group discussions. Is your Facebook audience responding to your posts? Interact with your readers by answering questions. Nothing turns people off faster than using social media as a broadcast channel; instead, use social media to communicate with your fans in a planned manner.
21. Submit Your Content to Aggregator Sites
First, a disclaimer: don’t spam Reddit and other similar sites in hopes of “hitting the jackpot” of referral traffic, because it’s not going to happen. Community members like Reddit are extraordinarily adept at spamming disguised as legitimate links, but from time to time, it doesn’t hurt to post links that these audiences will find really useful. Pick a relevant subreddit, submit your content, and then watch the traffic pour in.
22. Incorporate Video into Your Content Strategy
Text-based content is fine, but videos are often a valuable asset both in attracting new visitors and in making your site more attractive. The data shows that information retention is significantly higher for visual material than for text, which means that video marketing is excellent thanks to capturing and retaining the attention of your audience and increasing traffic to your website in a equivalent moment.
23. Research the Competition
If you haven’t used software like BuzzSumo to see what your competitors are up to, you are at a huge disadvantage. These services aggregate the social performance of specific sites and content to give you a quick view of the topics that resonate with readers and, more importantly, circulate on social media. determine what people are reading (and what they’re talking about) and emulate that type of content to drive traffic to your website.
24. Organize Webinars
People like to learn, and webinars are a great thank you for imparting your wisdom to your eagerly awaiting audience. Combined with an effective social promotion campaign, webinars are a great thanks to increase traffic to your website. Please send an email every week or so before the scheduled time, also as a “last chance to register” reminder the day before the webinar. Confirm to archive the presentation for later viewing and promote your webinars widely via social media. If you’re wondering how to host a webinar, click the link for some tips.
25. Attend Conferences
Regardless of what industry you are in, there will likely be a minimum of one or two major conventions and conferences that are relevant to your business. Attending these events can be a good idea; speaking in them is even better. Even a decent half-talk commitment is a great thank you for establishing yourself as an idea leader in your industry and getting meaningful exposure for your site.
Well, almost enough for today’s post. If you have your own tips for increase traffic to your website, I’d like to hear them.
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