How to Pick the Perfect Foundation (2023)

Even for a seasoned beauty author, finding the right foundation is often a daunting task. With all the brands, shades, and customizations on offer. It’s often hard to find a formula that’s great for your specific desires. While things like a good makeup or makeup pencil are often one size fits all. The other is the case with foundation. (So, once again, that’s the wonderful thing.)

That’s why we’ve reached out to a doctor and some of the best celebrity makeup artists in the industry to help you discover his excellent foundation work.


  • Jenna Menard is a celebrity makeup creator whose buyers include Kate Winslet and Kerry Washington.
  • Victor Henao is a celebrity makeup creator whose buyers include Peru’s Adriana Capital, Misty Copeland, and Kate McKinnon.
  • Hadley King, MD, maybe a medical specialist based in New York, the UN agency focuses on medical and cosmetic medicine. In addition, she is a clinical pedagogue of medicine at the medical faculty of the university of Compos.

Here are some pro tips for finding the formula, finish, and shade of her dreams.

Identify Your Skin Type (and Skin Concerns)

How to Pick the Perfect Foundation (2023) Identify Your Skin Type (and Skin Concerns)

Kinship Naked Apple Oil-Free Blemish Control Gel Cleanser 

Sale Price $23.00 at Kinship!

Think about your problem and work with it, not against it, says Menard.

She should try to tailor her foundation search around her specific skin concerns, whether it’s a health issue (like eczema) or she just wants her skin to look that much brighter and more glowing. Again, the foundation isn’t one-size-fits-all. The influencer you trust with your life can recommend a specific foundation. But only you will decide if it’s the best fit for your unique skin.

The main varieties of leather are dry, oily, and mixed; Of course, on top of that, you may also be facing issues including dullness, dehydration, breakouts, and sensitivity. consider your specific skin concerns; A foundation can work like magic to hide redness. But it’s comedogenic (which will cause breakouts of skin disease if you’re susceptible to breakouts).

Determine Your Undertones

Pantone SkinTone Guide 

Sale Price $101.00 at Pantone!

How to Pick the Perfect Foundation (2023) Determine Your Undertones

Yes, this can be a difficult task for even the most experienced beauty vet. What do even square shades measure? Henao breaks it down in a way that is easy to digest.

I recommend viewing the exposed areas of the initial body, he says. If your chest and shoulders tend to be very red and pink, it’s safe to mention that you have pink undertones, or if you’re gold, peach, and yellow, you have warmer undertones. Your face has to match your body.

Keep in mind that it is nothing to try no matter how light or dark your complexion is. Any color will have cool, warm, or neutral undertones, says King. “If none of the colors related to the undertones stand out as obvious, you have neutral undertones.

Be strategic about what problems you want to handle first. for example, if you have redness, foundations with yellow foundations will compensate. And if you have, for example, blue bags under your eyes, use pink or peach shades.

And, yes, it’s a lot, several shades, so very little time, so you may have to take a physical look at our foundations if you’re stuck. Shade matching is daunting, but you’ll experiment with different shades on your jawline and see one fade away, says Menard. Foundation newbies also report success with a shade-matching tool like the Pantone SkinTone Guide, which was measured against thousands of real skin tones.

Go For Liquid, Oil-Free Formulas

How to Pick the Perfect Foundation (2023) Go For Liquid, Oil-Free Formulas

Giorgio Armani Luminous Silk Foundation 

Sale Price $65.00 at Sephora!

The formula you use (liquid, cream, powder, and so on) is determined by your skin tone, but unless you want a completely matte look, liquid or cream is the best option. Henao comments, I enjoy the finish because it gives the skin a liquid base. Even though your skin is oily, you can use a liquid because water and oil are the primary ingredients your skin generates and contains, and once that natural oil is released, the liquid can sit on your skin much better than dust.

Powder (or mineral) foundations will work for a glowing complexion, however, you should avoid them if you suffer from a lack of water. Pro Tip: If you’re leaning toward powder, Henao suggests making sure you’re in a specific climate, aka a funky dry environment, as powder darkens once it gets wet.

When it comes to liquid and cream foundations, oil-free formulas are good if you’re dealing with sensitive, breakout-prone skin.

Look for non-comedogenic products, King says. (Non-comedogenic means that a product is specifically developed not to clog pores.) you will also notice a makeup with active ingredients that fight acne such as hydroxy acid.

Otherwise, if you have combination or dry skin, oil in your foundation is fine. Several makeup artists argue that it’s a necessary ingredient for any smart care routine (mostly for its moisturizing and anti-aging benefits), and that’s got the inspiration you use.

Consider Your Coverage Needs

Tarte Amazonian Clay BB Tinted Moisturizer 

Sale Price $39.00 at Tarte!

When selecting your level of coverage, consider what proportion you want your natural skin to stand out.

If the solution is a lot, select a lightweight foundation or perhaps an honest tinted moisturizer. Entirely different formulas can be used to give skin a dewy look or a matte look, but you have to know what the end goal is, says Menard.

If the solution isn’t enough, select a medium coverage foundation that will “build” for fuller coverage. There’s just a few moments area unit where someone wants a full coverage base, says Henao.

You can create any base sheerer by mixing the formula with your favorite moisturizer and/or applying it with a wet beauty liquid.

Don’t Assume Full-Coverage Is the Answer to Uneven Texture

How to Pick the Perfect Foundation (2023) Don't Assume Full-Coverage Is the Answer to Uneven Texture

Tarte Shape Tape Concealer 

Sale Price $30.00 at Ulta!

That’s right: Although you’re dealing with textural issues once it involves your skin (such as scarring from inflammatory conditions or rosacea), heavier, fuller-coverage formulas are generally not the solution.

Sometimes people think that wearing a full-coverage foundation can solve the problem, but the opposite is true: It will make your texture appear more lifted and uneven, says Henao. While silicone-based moisturizers and primers get a bad rap for clogging pores, Henao suggests victimizing one if you have rough-textured skin that isn’t breakout-prone to clear the surface of your complexion before applying foundation.

The secret is to address specific skin concerns individually for a natural look that allows the skin to breathe throughout the day, rather than trying to find a base to repair everything.

You can also use a trick Menard swears by if you’re prone to breakouts and looking for a fuller coverage formula: I prefer to wear a full coverage foundation or concealer in a very sheer way with a wet beauty fluid, he explains. I will use Tarte from Tape Concealer as an associate degree full foundation, sparingly, for natural-looking skin.

Samples Are Your Best Friend

It Cosmetics Travel Size CC+ Cream 

Sale Price $17.00 at Sephora!

Seriously, you may love the muse you currently have, but there’s always the possibility of getting something that suits your skin’s desires better.

Therefore, it is necessary to search perpetually, says Henao. Try different foundations when you run out! The technology in formulas changes every day, so what you like about your foundation today may be completely different during a new season.

Application Is Key

How to Pick the Perfect Foundation (2023) Application Is Key

Beauty Blender Original Beauty Blender Makeup Sponge 

Sale Price $20.00 at Sephora!

It’s not about finding the right formula, how your foundation looks depends a lot on how you apply it.

The application makes all the difference, and you’ll build a completely different-looking foundation just how you apply it, says Menard. Use a brush for extra coverage and products, your fingers if you want it to “work,” and a damp sponge to bring out moisture and transparency.

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