If you are considering a North American country, it is always worth exploring all your options once you buy makeup. The store’s product continually has a crucial place in the cosmetics business and has a permanent reason. for example, makeup palettes will cost quite a bit in luxury stores. But believe it or not, there are square heaps of awesome kits from retirement store brands like Nyx, e.l.f., L’Oreal, Maybelline, and Revlon, and plenty of new ones.
“Today, you don’t have to splurge on a high-end value proposition,” says professional makeup creative Maria Gianno. “Drugstore makeup is competitively priced, excellently formulated, and comes in an extremely wide variety of products. I notice several high-end drugstore scams, which I reach for even as often as my most beloved makeup.”
The better half is that you don’t need to set foot in the actual Associate in Nursing pharmacy to get a top-notch product. Some key must-haves for measuring squares vary in a flexible tone, even as a mix of mattes and glosses, so it will produce a varied look. To make things even easier for you, we tend to round up the crème de la crème of cheap makeup palettes you’ll buy online, as well as many makeup artist recipes.
Here, Are the Most Effective Store Makeup Palettes.
Top 17 Types of Drugstore Eyeshadow Palettes (insert number)!

Best Overall: NYX Professional Makeup Ultimate Shadow Palette
NYX Professional Makeup Ultimate Shadow Palette
Sale Price on (Amazon – $11.93) – (Walmart – $12.56)!

What We Like
- Includes warm and funky tones.
- A nice mix of matte and shimmer shades.
- Buildable
What We Don’t Like
- Packaging could be better
This makeup kit from Nyx pulls out all the stops. It has sixteen different colors as well as warm and funky hues with matte and shimmer finishes. The velvety powder is stunningly pigmented and goes on to a satiny swish without creasing.
The Ultimate Shadow Palette comes in four color families. Heat Neutrals is the most versatile, Ash is good for doing a smoky night look, and so the brightest kits square everything about being silly with pops of color.
Number of Shades: 16 | Cruelty-Free: Yes | Byrdie Clean: Yes
Best Budget: E.l.f. Cosmetics Bite-Size Eyeshadow Palette

E.l.f. Cosmetics Bite-Size Eyeshadow Palette
Sale Price on (Amazon – $3) – (Ulta – $3)!
What We Like
- Applied perfectly
- Pigmented
- Easy to mix
What We Don’t Like
- It can just break
“The range of Bite-Size makeup palettes from e.l.f. is another fantastic announcement. The square palettes are only $3 and you get four beautiful makeup shades,” Gianno tells Byrdie.
Number of Shades: 4 | Cruelty-Free: Yes | Byrdie Clean: Yes
Best Nude: Maybelline The Nudes Eyeshadow Palette
Maybelline The Nudes Eyeshadow Palette
Sale Price on (Ulta – $12.99) – (Walmart – $10.98)!

What We Like
- Good variety of matte shades.
- Can be used wet or dry
- The transparent and light end.
What We Don’t Like
- Could be more durable
Many read The Nudes as a cheap copy of Urban Decay’s Naked Palette, and if it’s a North American nation, Maybelline is giving the latter one last chance. This makeup kit has twelve colors that complement the complexion. Natural shades reproduce a wide range of skin tones, from coffee to golden brown and beige.
Number of Shades: 12 | Byrdie Clean: Yes
Best Earth Tones: Jason Wu Beauty Flora 9 Eyeshadow Palette

Jason Wu Beauty Flora 9 Eyeshadow Palette
Sale Price on JasonWuBeauty.com!
What We Like
- Square shades measure similarly to higher-end options
- Suits various skin tones.
- Available in multiple shade options.
What We Don’t Like
- A little expensive
I found the Wu dialect beauty makeup palettes to be mythical this year, and I can’t get enough of it, says Gianno. The quality, pigment, and variety of shades in their palettes are completely amazing! The Flora nine kit has 9 earth-inspired shades and comes in a choice of all matte, all shimmer, or a little of each.
Number of Shades: 9 | Cruelty-Free: Yes | Byrdie Clean: Yes
Best Neutral: E.l.f. Cosmetics The New Classics Eyeshadow Palette
E.l.f. Cosmetics The New Classics Eyeshadow Palette
Sale Price on (Amazon – $12.78) – (Ulta) – (Walmart – $12.78)!

What We Like
- Big palette
- Create many different looks.
- Easy to mix
What We Don’t Like
- It can just break
With eighteen trays of ultra-pigmented matte and shimmer textile shadows, The New Classics includes a shade for every occasion. We’re talking nude tones, earth tones, browns, grays, golds, delicate greens, blush pinks, champagnes, and a smoky almost black.
Number of Shades: 18 | Cruelty-Free: Yes | Byrdie Clean: Yes
Best Pigment: Makeup Revolution Forever Flawless Eyeshadow Palette

Makeup Revolution Forever Flawless Eyeshadow Palette
Sale Price on (Ulta – $15) – (Beautybay.com – $13)!
What We Like
- Big palette
- Bright and pigmented shades.
- Available in many shade options
What We Don’t Like
- Can be messy
“My favorite store’s makeup palettes measure the Makeup Revolution square for pigment,” says Arizona-based makeup creative Felicia Gonzalez. With eighteen trays of strikingly bouncy powders in matte, shimmer, and shimmer finishes, the Forever Flawless Kit is everything you need to achieve a stunner.
Number of Shades: 18 | Cruelty-Free: Yes
Best for Everyday Wear: L’Oréal Paris Colour Riche La Palette Nude 1
L’Oréal Paris Colour Riche La Palette Nude 1
Sale Price on (Amazon – $12.25) – (Ulta – $20.99) – (Walgreens – $19.99)!

What We Like
- Neutral tones work for everyday
- Includes double-ended brush.
- Includes textile, matte and glossy finishes.
What We Don’t Like
- A little expensive
When you need to add a little shade and definition to your everyday look, you’ll be glad you have this beautiful range of eyeshadows. The Nude Palette has ten stunningly pigmented and versatile colors with all-day hold. Plus, it’s a built-in mirror and comes with a dual-pronged applicator, making it great for on-the-go makeup.
Number of Shades: 10
Best for Glam: J.Cat Beauty Dia & Noche Tri-Element 15 Eyeshadow Palette

J.Cat Beauty Dia & Noche Tri-Element 15 Eyeshadow Palette
Sale Price $7.99 on Ulta!
What We Like
- Bright and pigmented shades.
- Can be used wet or dry
- Good value
What We Don’t Like
- Some shades have consequences
For a glam look, look for the Noche (day and night in Spanish) palette from J.Cat. The Night kit is packed with soft mattes, bold shimmers, and shimmery, no-hit eyeshadows. They are all fantastically pigmented, easy to blend and just the thing to nail an evening look.
Number of Shades: 15 | Cruelty-Free: Yes
Best for Smoky Eye: Rimmel London Magnif’Eyes Eye Palette, Smoke Edition
Rimmel London Magnif’Eyes Eye Palette, Smoke Edition
Sale Price $8.54 on Amazon!

What We Like
- Deep and cool-toned tones
- Includes double-ended brush.
- Long-lasting
What We Don’t Like
- Packaging can be improved
If you love a smokey eye to the max, as we often do, you’ll appreciate the Magnif’Eyes Smoke Edition Palette. This kit of 12 triumph trays includes a variety of deep and cool colors, along with satins, mattes, and glosses. Since the powder works as an eyeshadow, liner, and highlighter, it’s all you need for a complicated fiery result.
Number of Shades: 12
Best Shimmery: Physicians Formula Shimmer Strips Eye Enhancing Shadow

Physicians Formula Shimmer Strips Eye Enhancing Shadow
Sale Price on (Amazon – $9.90) – (Walmart – $27.35)!
What We Like
- Can be used wet or dry
- High gloss finish
- A little goes an extended approach
What We Don’t Like
- Can be messy
When it comes to shimmering war paint, Physicians Formula Shimmer Strips Palette is no patient. This palette has six very bright eye-enhancing colors from dark to light. It’s great for going out, dressing up, celebrating, or anytime you want to up your glam.
Number of Shades: 6 | Cruelty-Free: Yes | Byrdie Clean: Yes
Best Matte: Maybelline The City Mini Palette Matte About Town
Maybelline The City Mini Palette Matte About Town
Sale Price on (Amazon – $9.91) – (Walmart – $7.46)!

What We Like
- Neutral tones work for everyday
- Available in many shade options
- Continue like a charm
What We Don’t Like
- Some colors will look dull
If you don’t like the shiny, shiny look, the Maybelline City War Matte Paint Kit is for you. With six pans in neutral colors ranging from deep mocha brown to banana, it’s almost a contour palette of sorts. Creamy powders measure completely flat, but when you blend them on your lids, you’ll have plenty of sizes.
Number of Shades: 6
Best Jewel Tones: Milani Bold Obsessions Eyeshadow Palette

Milani Bold Obsessions Eyeshadow Palette
Sale Price on (Amazon – $29.99) – (Walmart – $29.99)!
What We Like
- Warm and elaborate tones.
- Buildable
- Create many different looks.
What We Don’t Like
- Expensive
Daring Milani Obsessions is another one of Gonzalez’s war paint palettes. You’ll get twelve velvety-smooth shadows in striking jewel tones, along with colors like ruby, emerald, citrine, garnet, amber, and onyx.
Number of Shades: 12 | Cruelty-Free: Yes
Best Warm Tones: BLK/OPL Iconic High Impact Eyeshadows
BLK/OPL Iconic High Impact Eyeshadows
Sale Price $10.95 on Ulta!

What We Like
- Pigmented
- Buildable
- Smooth and creamy consistency
What We Don’t Like
- Packaging can be improved
Red-toned war paint is usually downright fierce. With this in mind, the eye-catching BLK/OPL image palette features six warm colors including auburn, copper, rust, and brick.
Number of Shades: 6 | Cruelty-Free: Yes | Byrdie Clean: Yes
Best Cool Tones: L.A. Girl Smoky Beauty Brick Eyeshadow Palette

L.A. Girl Smoky Beauty Brick Eyeshadow Palette
Sale Price on (Amazon – $6.99) – (Ulta – $7.99)!
What We Like
- Wide variety of cool tones
- Includes a double-ended applicator with brush and sponge.
- Applied perfectly
What We Don’t Like
- Contains parabens and BHT
The lady from L.A. Smoky Beauty Brick has twelve supremely pigmented cool-toned colors. We’re talking charcoal, navy blue, deep plum, chocolate brown, bright mauve, dove gray, taupe, and you’re everyday blue.
Number of Shades: 12 | Cruelty-Free: Yes
Best K-Beauty: Etude House Play Color Eyes
Etude House Play Color Eyes
Sale Price $15.34 on Amazon!

What We Like
- Smooth and creamy consistency
- Bright and pigmented shades.
- Cute packaging
What We Don’t Like
- A bit expensive
Korean beauty House’s full musical makeup had fun selecting the shades for her Play Color Eyes Kits. Whether or not you associate yourself with Peach Farm, Caffeine Holic, Juice Bar, Lavender Land, or any of the fun-named opposite palettes, you’ll be able to judge a silky smooth texture that lasts all day.
Number of Shades: 10 | Byrdie Clean: Yes
Best Cream: Revlon Illuminance Crème Eye Shadow

Revlon Illuminance Crème Eye Shadow
Sale Price on (Amazon – $5.20) – (Walgreens – $5.99)!
What We Like
- Easy to mix
- Leaves a natural-looking glow.
- Good value
What We Don’t Like
- The shade range can be larger
For those who like cream war paint, we recommend Revlon’s luminosity palette. Four ultra-smooth, crease-resistant colors glide on effortlessly, blend easily, and leave behind an eye-enhancing finish.
Number of Shades: 4
Best Mini: Juvia’s Place The Nubian Mini Eyeshadow Palette
Juvia’s Place The Nubian Mini Eyeshadow Palette
Sale Price $20 on Ulta!

What We Like
- Compact and easy to travel with
- Buildable
- Easy to mix
What We Don’t Like
- Could be additional pigmented
Juvia’s Place mini is the best purse-sized palette for making an eye-catching look no matter where you are or where you’re headed. It’s the six most-loved colors from the brand’s full-size warpaint kit, along with a matte dark brown, a material clay tone, and a bright pink.
Number of Shades: 6 | Cruelty-Free: Yes | Byrdie Clean: Yes
Final Verdict
With so many wonderful drugstore options available, it’s hard to narrow down our favorites. That said, the Ultimate Greek Deity Expert Makeup Shadow Palette (see on Amazon) is the most suitable choice overall, due to its sixteen warm, cool, shimmery, and matte eyeshadow palettes and its silky, sleek formula. and wrinkle-resistant. And if you only want to pay a dollar amount, the e.l.f. Cosmetics Bite-Size war paint Palette (see on Amazon) is your best choice.
What to Look For in a Drugstore Eyeshadow Palette!

Shades
While some kits have more colors than others, there are several key shades to look for. First, you’ll want a medium transition shade. Most of the time, this is often a neutral shade mixed in between the crease, says Gianno. Also, continually look for a deeper neutral color; this will be a dark brown or dark gray to give depth to the eyes. Lastly, you’ll need a lighter shade, which you’ll be able to use to highlight the world at the top of the crease and blend your war paint towards your brows.
Matte vs. Shimmery
Some kits only have matte colors, others only have shimmer shadows, and many have both. selecting between matte and shimmer eyeshadows is generally a matter of preference. However, shimmery and glittery shadows tend to work best for highlights, while flat shadows are often used as a base.
Gianno recommends having a matte option as it will be available for mixing and color creation. When I want to buy an associated war paint palette, I find it’s important to have at least a light matte shade, he tells Byrdie.
Versatility
When you’re on the go and have restricted house in your makeup bag, you’ll be glad to have a neutral kit with a multi-use formula. “Square eyeshadows are usually developed to be versatile so you can wear them all over your face or body. I like to take some of my pink eyeshadow shades and turn them into blush and some shimmer shades and insert them into the high points of the cheeks as a highlighter,” says Gianno. Deeper shadows can also be used to contour.
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