Top (insert number) Drugstore Mascaras (2023)

When it comes to low-cost thrills, few things leave a beauty lover more elated than having the simplest storefront makeup in tow; a tried and true tube that curls, volumizes, defines, and comes with a label that encourages you to apply liberally.

From more intense colors to the sander, creamier textures that won’t flake or smear, the offerings at the drugstore are just convalescing, raising the stakes when it comes to what you finally offer in your basket.

To spark the idea for your next trip to the store, we asked a panel of professional makeup artists about their top picks for effortlessly full, voluminous lashes. Here, are the simplest store makeup formulas to replenish.

Top 10 Drugstore Mascaras! (insert number)!


L’Oréal Voluminous Mascara

L’Oréal Voluminous Mascara

Sale Price $9.99 on Ulta Beauty!

Top (insert number) Drugstore Mascaras (2023) L’Oréal Voluminous Mascara

An unparalleled favorite choice for five of the makeup artists we spoke to, L’Oréal’s Voluminous Makeup stands out. I’ve been victimizing this makeup forever and it’s a staple in my kit. Explains celebrity makeup creator Gita Bass.

It’s super black and adds incredible volume and curl, and it never weighs down or flakes. In addition to the same looks, fellow creator Alana Wright can’t get enough of the comb, finding the right size, shape, and density to keep you ready to hit those little lashes in the inner and outer corners of your eyes, she says.

Another advantage is that the formula is soft and non-abrasive. It doesn’t irritate even the most sensitive eyes, says Los Angeles-based makeup creator Season Moultrie. Celebrity makeup creator Rob Rumsey emphasizes how buildable it is: You’ll do one swipe for a natural look, otherwise you’ll layer for added drama.

While atomic number 6 is the preferred shade, both Moultrie and editorialist Akiko Owada also like to go with Black Brown, which can have a softer result. It provides clump-free lashes, doesn’t smudge, and is easy to manage, Owada adds to the formula’s overall appeal.


CoverGirl Lash Blast Volume Mascara

Top (insert number) Drugstore Mascaras (2023) CoverGirl Lash Blast Volume Mascara

CoverGirl Lash Blast Volume Mascara

Sale Price $8.30 on LookFantastic!

For bolder, more intense lashes, CoverGirl’s Lash Blast is another proven option. I love its creamy texture, which gives you instant volume and length in a single layer and is easy to layer for extra drama, explains French makeup artist Cedric Jolivet.

I find that the silicone polymer brush [makes it easy] to grab the base lashes, and it works on short lashes! Makeup creator William Scott, whose patronage includes Hindu deities Padma and Mette Towley, agrees. It’s great for people who need more volume in the first swipe, and with a lash comb, it will bind the lashes to create an extra flutter.

There’s even a lot I like about its waterproof formula: It can dry a little faster, which helps lashes stay curled, says Jolivet on why it’s worth spending the extra time removing at the end. of the day I always curl my lashes at first, but I’ve noticed a lot of mascaras don’t hold the curl and make your lashes look heavy…not this one!


Neutrogena Healthy Volume Mascara

Neutrogena Healthy Volume Mascara

Sale Price $7.49 on Target!

Top (insert number) Drugstore Mascaras (2023) Neutrogena Healthy Volume Mascara

For Matin, the UN agency considers Angelina Jolie an old user, it’s all about Neutrogena’s Healthy Volume makeup with its nourishing ingredients and jet-black pigment. It’s a real volume makeup that doesn’t dry out lashes, he says of the formula, which is supercharged with vitamin E-rich vegetable oil and protective almond.

It stays versatile and doesn’t fall apart during the day. Another great attraction? “Includes a large brush!” Matin adds. All the best to cover every little lash.

This makeup also features celebrity makeup creator and Neutrogena ambassador Amy Oresman as a friend of hers. This smooth formula is based on Associate in Nursing vegetable oil, is incredibly buildable, and separates each lash without clumping or flaking. Plus, it hydrates and strengthens lashes for those days you want to travel without makeup.


Maybelline Sky High Lash

Top (insert number) Drugstore Mascaras

Maybelline Lash Sensational Sky High Lash Mascara

Sale Price $12.70 on LookFantastic!

It’s one of the simplest mascaras on the market and comparatively newer too, says Colby Smith, a UN agency who works with Dua Lipa and Charli XCX, of Maybelline’s Lash Sensational Sky High makeup. I like that it’s super black, she continues. A few coats and you get that long, full lash. it’s planning high-end makeup without breaking the bank. And Smith isn’t alone in his love for this makeup, considering how he took over TikTok in 2021.


L’Oréal Telescopic Mascara

L’Oréal Telescopic Mascara

Sale Price $11.99 on Ulta Beauty!

Top (insert number) Drugstore Mascaras (2023) L’Oréal Telescopic Mascara

For soft, supple lashes, there’s nothing better than L’Oréal’s Telescopic makeup, Scott insists. I love its device and its elegant formula, which makes it easy to use on the lower lashes and provides long, outlined lashes everywhere, they argue, emphasizing the lengthening powers of their patented plastic bristle comb brush. It’s versatile because one swipe gives length and so the wand makes it easy to keep the lashes apart, and so the formula builds well to have some volume.


CoverGirl Lash Blast Clean Volume Mascara

Top (insert number) Drugstore Mascaras

CoverGirl Lash Blast Clean Volume Mascara

Sale Price $8.30 on LookFantastic!

If beauty ownership could be one of your goals for 2023, swap your old makeup for CoverGirl’s Lash Blast Clean Volume, a vegan, cruelty-free formula infused with argan and marula oil that won’t clump or flake. Consider this a skin and eco-friendly fight, the coveted classic CoverGirl Lash Blast makeup.


Essence Lash Princess False Lash Effect Mascara

Essence Lash Princess False Lash Effect Mascara

Sale Price $4.99 on Target!

Top (insert number) Drugstore Mascaras (2023) Essence Lash Princess False Lash Effect Mascara
Top (insert number) Drugstore Mascaras

I have incredibly thin, skinny lashes with borderline volume and these are one of the few mascaras that are excessively black, oversized, and give the Pine Tree State unimaginable volume, says makeup creator and TikTok star Mikayla Nogueira of Essence. lash. aristocrat makeup. It makes my lashes stand out and look like I do have a little false lash. I’ve purchased it numerous times.


L’Oréal Voluminous Volume Building Waterproof Mascara

L’Oréal Voluminous Volume Building Waterproof Mascara

Sale Price $9.99 on Ulta Beauty!

My favorite chemist makeup is L’Oréal Voluminous Hydrofuge makeup. I’ve been roughing up this makeup since I was in high school, admits professional makeup artist Liz Castellanos. It gives your lashes more volume, adds length, and depth, and stays in place. It’s a must-have in my cosmetics bag.


Maybelline Great Lash Washable Mascara

Maybelline Great Lash Washable Mascara

Sale Price $5.49 on Target!

Top (insert number) Drugstore Mascaras (2023) Maybelline Great Lash Washable Mascara
Top (insert number) Drugstore Mascaras

Maybelline’s unhappy Nice Lash makeup remains a drugstore staple: a formula designed to thicken and condition lashes at the same time. It’s the last word in no-fuss makeup once you want to quickly coat your lashes or keep a bottle tucked away in your beauty bag.


L’Oréal Voluminous Lash Paradise Mascara

Top (insert number) Drugstore Mascaras (2023) L’Oréal Voluminous Lash Paradise Mascara

L’Oréal Voluminous Lash Paradise Mascara

Sale Price $9.99 on BedBathAndBeyond!

If a voluminous, feathery lash area matches your look, consider discovering L’Oréal’s Lash Paradise makeup which is known to lengthen and separate lashes in just one coat. Even more: the brand’s new formula incorporates floral oil for softer and more voluminous lashes.


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