Take a look at the Instagram or Snapchat of any tween or girl, and you might be surprised by the impeccably polished faces that stare back at you. Her cheekbones are contoured, her brows are sleek, and…is that a wonderfully dead smoky eye? Welcome to the selfie generation, where mastering the ways of makeup tricks previously only known to expert makeup artists is crucial. And, digital natives to the core, they’re learning everything—from the right look for the school day to the full drama of the outing— The (Beauty Vloggers & YouTubers)
With over four hundred channels, beauty is one of the biggest classes on YouTube. The most popular hosts have over ten million subscribers (that’s a lot!). Many cultivate audiences not only on YouTube but throughout the world of young people: Instagram, Twitter, and Snapchat. And, if they’re lucky, they translate their success on YouTube into different areas, such as product lines, endorsements, and books. Like any trend, your kid gets into, particularly one that focuses on the web. There are pros and cons to the beauty vloggers’ obsession. (If your kids aren’t beauty junkies. Otherwise, you need to steer them towards other good stuff on YouTube, check out these channels that are completely free of makeup and fashion.)
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On the Plus Side
- Most beauty vloggers are universally positive and wholesome, emphasizing fun, creativity, and private expression makeup offerings.
- By showing their “before and after” faces, they reveal the hassle it takes to get back to work (unlike Photoshopped magazine images, which only show the right results that seem unattainable).
- Beauty vloggers tend not to swear.
- They are not just for ladies, many men watch too. And boyfriends, fathers, and other male YouTubers make frequent appearances.
On the Down Side
- The emphasis on appearance will result in self-image issues and shallowness.
- Beauty vlogging is incredibly product-oriented; The hosts display loads of new mascaras, lipsticks, and the like, although they usually reveal it when they receive the product for free.
- Many beauty vloggers share the tricks of the trade, i.e. the vlogging craft. Many youngsters have an interest in starting their own YouTube channels and thus established vloggers make it look simple.
Best 15 Beauty Vloggers & YouTubers I Look Up To!
Meredith Foster
Meredith Foster, in her twenties, brings a youthful energy to her various vlogs. She films everything she wants, including everything from hair curling tricks to her morning get-up routine, a tooth color removal visit, and a rap video.
Quick Shot: She’s one of the more prominent millennials the wonderful vloggers, willing to use the camera everywhere, post her mistakes, and drink lots of Starbucks.
Best For: Tweens
MyLifeAsEva
Host Eva Gutowski takes a tongue-in-cheek perspective on everything from gender expectations (she’s bisexual) to dating preparation. Her goodie bag of DIY, beauty, and fashion tips is humorously presented.
Quick Take: personality-driven storytelling can be a Brobdingnagian part of Eva’s routine. So you might be tempted to skip it, but if you do, you’ll miss out on the fun stuff.
Best For: Tweens
Cute Girls Hairstyles
Mindy McKnight, a mother of six, offers transitional and piecey hair tutorials for a wide variety of looks, from chignons to body of water braids. It doesn’t hurt that her twin daughters, Brooklyn and Bailey (who are YouTube vloggers in their own right), have luscious, long locks.
Quick Take: great tips for all hair types, as well as African Americans.
Best For: Tweens and teens
Dope 2111
While vlogging on fascinating beauty products and techniques, Nepalese makeup creator Promise Phan includes a distinct specialty: she teaches viewers a way to recreate the looks of celebrities like Beyoncé and Angelina Jolie and characters like Tinker Bell and Moana.
Quick Take: Those who love Halloween, cosplay, and costumes may love Promise’s original ideas.
Best For: Tweens and teens
Grav3yardgirl
With her huge foreplay, cerulean eyes, and TX accent, Bunny Meyer (aka Grav3yardgirl) brings a quirky spirit to her channel. A makeup professional, she partnered with beauty Tarte for a cosmetics collection called Swamp Queen, offering product demonstrations, how-tos, and fashion looks. Although her YouTube name looks goth, and he or she will have tattoos, she is crazy and fun, the furthest thing from dark and brooding.
Quick Take: By containing her imperfections, Bunny fosters self-acceptance.
Best For: Tweens and teens
Nicole Guerriero
Florida makeup creator Nicole Guerriero claims to be the “encyclopedia” of beauty. And coupled with her easy, hands-on tutorials on everything from highlighting and contouring to drugstore comparisons to high-end products, and skincare, she can be an extremely reliable resource.
Quick Take: If she just needs information on makeup applications (no fun stuff or weird details), Nicole is the lady for her.
Best For: Tweens and teens
Kathleen Lights
Three-times-weekly video uploads from 20-something Kathleen Fuentes, that area unit focused on makeup application, products, and looks (e.g., “blue wings makeup and hot pink lips”), have attracted a few three million subscribers. She is another YouTuber along with her product lines. proverbial for being inarticulate, Fuentes’ weaknesses simply make her seem more real and trustworthy.
Quick Take: She focuses on sifting through drugstore products up to the high end, which is helpful for the youngsters who use her assignments.
Best For: Tweens and teens
Bethany Mota
Bethany is another YouTuber who started as a teenager and rocketed to crossover success. In addition to her videos on beauty, fashion, DIY, and more, she has appeared on television, released original songs, and partnered on product lines with major retailers.
Summary: Bethany uses her platform to promote uplifting ideas like self-acceptance, perseverance, and anti-bullying.
Best For: Tweens and teens
Michelle Phan
More than alternative beauty vloggers, this YouTube veteran focuses solely on makeup, skin care, and creating a distinctive look, like manga characters, with makeup. Her calm and extremely polished videos and her zen style angle of hers have earned her a huge following who want to understand the secrets of makeup artists.
Quick Take: Michelle appeals to those who believe beauty isn’t just skin deep.
Best For: Tweens and teens
Rclbeauty101
A college student from Pennsylvania and a married woman, Levin began her vlogging career at age fifteen. She has built up a massive following along with her high school-focused beauty recommendation, original DIY concepts, and taste for dressing up. Her friends in Disney blue-blood robes. While her beauty tips took her wherever she is these days, she branched out into “challenges” and hilarious skits.
Quick Take: If you don’t take beauty too seriously, Rachel’s silly tips on things like DIY lollipop lipstick and rainbow slime peel-off face mask area unit for you.
Best For: Tweens and teens
Tanya Burr
Aspiring British gamer Tanya Burr has harnessed her model-like looks, outspoken temperament and makeup expertise to make her a booming must-stop destination for beauty devotees. She includes style and fashion tips in her weekly beauty vlogs. She also has her line of cosmetics and is the author of 2 books.
Quick Take: Tanya’s involvement in the world of high fashion gives her vlog a complicated look.
Best For: Teens
Carli Bybel
With her psychological messages, long flowing hair, and fully applied makeup, New Jersey makeup creative Carli Bybel presents a luxurious and cool image. Her videos tend to be chatty, however, she shares plenty of advice from corporate executives on topics like makeup mistakes to avoid and how to shave your face (yes, really).
Quick Take: Comprehensive tutorials for women trying to master specialized techniques.
Best For: Teens
Marzia
The girlfriend of notorious gamer PewDiePie, Italian beauty Marzia Bisognin has gathered a huge number of viewers whom she calls “marzipan.” Another crossover hit, “CutiePieMarzia” (as she is proverbial to fans) is also a cover designer, dub creator, and writer. Her beauty is aesthetic tends toward the romantic, with “wine lips,” “soft rose gold makeup,” and a “cozy fall” look.
Quick Take: Marzia may be a real Renaissance girl. Beauty is just one side of her enchanted life she celebrates food, books, and love.
Best For: Teens
Nikkie Tutorials
Dutch makeup creator Nikkie Delaware Jager transforms on camera in vlogs twice a week. She focuses primarily on teaching professional techniques, advising on “dark and vampire” look, contouring, and lipstick application.
Quick Take: Nikkie can be a leader for women who don’t meet typical beauty standards; however, her appearance tends towards glamour.
Best For: Teens
Zoella
British presenter Zoe Sugg started vlogging as a teenager and now, at 27, she’s the head of her empire. With pixie options, lush hair, and a self-mocking fashion, Ella Zoella has her beauty line, brand-name products, and two novels. Her weekly tutorials on alternative makeup, hair, fashion, and fun things remain the gold standard for beauty vlogging.
Quick Take: A very lively channel with a lot of products, many of which were created by the host, so her recommendations may not always be objective.
Best For: Teens
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